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	<title>商舖之友 &#8211; Edwinlee</title>
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	<title>商舖之友 &#8211; Edwinlee</title>
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		<title>樓 vs 舖：租客責任大不同——業主與租客的「維修攻防戰」</title>
		<link>https://edwinlee.com.hk/%e7%a7%9f%e5%ae%a2%e7%a7%9f%e5%ae%a2%e8%b2%ac%e4%bb%bb%e5%a4%a7%e4%b8%8d%e5%90%8c/</link>
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		<pubDate>Thu, 21 May 2026 04:18:09 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
		<category><![CDATA[香港舖市]]></category>
		<category><![CDATA[商舖租賃]]></category>
		<category><![CDATA[業主]]></category>
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									<p><strong>樓 vs </strong><strong>舖：租客責任大不同——</strong><strong>業主與租客的「維修攻防戰」</strong></p><p>在香港租過樓的朋友，大概都經歷過這種對話：「喂業主，廁所塞咗呀，你幾時搵人嚟睇？」另一邊廂，開舖做生意的租客卻可能正在自己換光管、通渠、油牆。同樣是「租客」，為何命運如此懸殊？這一切都源於物業的用途與裝修歸屬。<strong><img fetchpriority="high" decoding="async" class="alignnone wp-image-34078 size-full" src="https://edwinlee.com.hk/wp-content/uploads/2026/05/6b.png" alt="租客責任大不同" width="403" height="227" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/05/6b.png 403w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-300x169.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-366x205.png 366w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-165x92.png 165w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-249x140.png 249w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-76x42.png 76w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-123x69.png 123w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6b-264x149.png 264w" sizes="(max-width: 403px) 100vw, 403px" /></strong></p><p><strong>住宅租客：業主包辦，租客「唔識郁」</strong></p><p>香港大部分住宅單位出租時，業主都會提供基本裝修，甚至連全屋傢俬、電器都一併附上。對租客來說，好處是「拖喼入住」，壞處卻是——當任何東西出現問題，租客的第一反應永遠是：「搵業主！」</p><p>馬桶塞了？租客不會拿起廁所泵，而是立刻WhatsApp業主。門鎖壞了？租客不會試試自己換螺絲，而是直接致電要求師傅上門。冷氣漏水、天花剝落、熱水爐失靈、洗衣機罷工……所有煩惱，彷彿都有一個終極答案：業主負責。</p><p>這種「依賴文化」並非租客懶惰，而是法律與習慣使然。根據香港《業主與租客（綜合）條例》，除非租約另有訂明，否則業主有責任保持物業結構及主要裝置（如供電、供水、冷氣）處於良好狀態。加上大部分住宅租約都列明「業主負責維修」，久而久之，租客便養成了「手指指」的習慣——手指一按，業主就到。</p><p>結果是：業主變身「萬能代理」，既要找師傅、報價、監工，有時甚至要親自上陣通馬桶。租客則安坐沙發，看着業主滿頭大汗，然後禮貌地問：「整好未？我趕住去廁所。」</p><p><strong> <img decoding="async" class="alignnone size-full wp-image-34077" src="https://edwinlee.com.hk/wp-content/uploads/2026/05/6a.png" alt="租客責任大不同" width="403" height="227" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/05/6a.png 403w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-300x169.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-366x205.png 366w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-165x92.png 165w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-249x140.png 249w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-76x42.png 76w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-123x69.png 123w, https://edwinlee.com.hk/wp-content/uploads/2026/05/6a-264x149.png 264w" sizes="(max-width: 403px) 100vw, 403px" /></strong><strong>商舖租客：自己地盤自己搞</strong></p><p>轉個場景，走進香港任何一間地舖或商場舖位，情況卻截然不同。商舖租客幾乎清一色是生意人——茶餐廳老闆、零售店東主、美容院經營者。他們租下一個「清水舖」甚至「吉舖」，然後自己出資裝修：鋪地磚、造假天花、拉電線、裝冷氣、設置廚房設備……</p><p>既然裝修是自己投資的，維修保養自然也是自己負責。除了涉及大廈結構（如外牆剝落、公共喉管漏水）或業主提供的原有設施（例如舖位原有的來去水主喉），舖內的一切——從燈泡燒掉、門鉸鬆脫，到廁所塞渠、冷氣機滴水——統統由租客「一手包辦」。</p><p>這些商舖租客普遍被視為「較專業」，並非他們天生懂維修，而是因為做生意講求效率。等業主找師傅？等報價？等批核？生意可能已經少做三天。因此，不少舖租客自己學會基本維修：換光管、通渠、甚至簡單的水電修理。遇到大問題，他們也會自行找相熟的師傅，快速解決，然後把單據存檔——反正裝修是自己做的，維修也是自己的責任。</p><p>對業主而言，商舖的「管理負擔」遠比住宅為輕。業主只需確保大廈安全、公共地方妥當，其餘時間幾乎不用接聽租客的求救電話。這也是為什麼不少投資者偏愛買舖收租——雖然入場門檻高，但租客相對「生性」，煩惱少得多。</p><p><strong>兩種租客，兩種香港縮影</strong></p><p>住宅租客與商舖租客的責任分野，其實反映了香港兩種截然不同的生活與商業模式。住宅租客追求方便，付出租金換取「一條龍」服務；商舖租客追求自主，用裝修投資換取營運靈活性。</p><p>當然，現實中總有例外。有些住宅租約列明「租客負責小修小補」，也有些商舖業主願意分擔部分維修。但大方向不變：<strong>樓多數業主負責，舖多數租客負責</strong>。</p><p>下次你看到有人在五金舖買廁所泵，不妨猜一猜：他是準備自己動手的舖租客，還是終於放棄等待業主的樓租客？</p>								</div>
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		<title>租唔出就係蝕！「空置風險」話你知：點解住宅可守，商舖難捱？</title>
		<link>https://edwinlee.com.hk/%e7%a7%9f%e5%94%94%e5%87%ba%e5%b0%b1%e4%bf%82%e8%9d%95/</link>
					<comments>https://edwinlee.com.hk/%e7%a7%9f%e5%94%94%e5%87%ba%e5%b0%b1%e4%bf%82%e8%9d%95/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 14 May 2026 04:16:49 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
		<guid isPermaLink="false">https://edwinlee.com.hk/?p=33952</guid>

					<description><![CDATA[https://www.youtube.com/shorts/ey59Aw-FSDE 租唔出就係蝕！「空置風險 [&#8230;]]]></description>
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									<p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">租唔出就係蝕！「空置風險」話你知：點解住宅可守，商舖難捱？</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在香港，物業投資一向被視為「穩賺」的避險資產。然而，許多新手投資者只着眼於回報率，卻忽略了其中一個最致命的成本</span>——<b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">空置風險</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。到底手持住宅單位，還是街邊商舖，萬一遇上淡市，哪一樣更易「坐艇」？今次這篇網誌，我會深入剖析兩者在空置期內的實際處境，並教你如何避開「吉舖」陷阱，守住現金流。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">住宅：剛性需求撐起「逃生門」</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">香港地少人多，住屋需求從來不是「有得揀」，而是「必須揀」。即使經濟轉差、失業率上升，人總要有瓦遮頭。這道「剛性需求」的護城河，令住宅的空置風險遠低於商舖。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">減租</span>10-20%</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，一個月內即有客</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">如果一個住宅單位租唔出，業主的應對策略很簡單：<b>減租</b>。只要肯較市價低</span>10%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">至</span>20%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，幾乎肯定在一至兩個月內找到新租客。原因很直接</span>——<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">租客只需負擔租金，無需考慮裝修、牌照、生意模式等額外成本。對於打工仔家庭而言，每月省下幾千元租金，就是最實際的誘因。</span></p><figure id="attachment_33955" aria-describedby="caption-attachment-33955" style="width: 576px" class="wp-caption alignnone"><img decoding="async" class="wp-image-33955 size-full" src="https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture1.png" alt="減租10-20% 一個月內即有客" width="576" height="384" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture1.png 576w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture1-300x200.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture1-83x55.png 83w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture1-125x83.png 125w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture1-264x176.png 264w" sizes="(max-width: 576px) 100vw, 576px" /><figcaption id="caption-attachment-33955" class="wp-caption-text"> </figcaption></figure><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">租金有市價，波動有底線</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">住宅租金雖然會跟隨大市波動，但始終有一個「底」。因為當租金跌至某個水平，原本打算買樓的人會轉買為租，原本租緊較貴單位的人會「降級」租平盤，形成強大的承接力。換句話說，住宅業主擁有<b>定價主動權</b>，只要肯減，幾乎肯定可以止蝕。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖：要靠「撞客」，一吉隨時一年半載</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖的情況就完全不同。很多人以為「舖位租金回報高」，但忽略了它的空置期可以非常漫長。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">行業匹配，要「撞啱」租客</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">一個住宅單位可以租給任何家庭，但一個商舖並非人人合用。例如一個內街地舖，最適合做小食外賣；若附近已有多間茶餐廳，再開一間只會惡性競爭。業主需要找到<b>行業、大小、人流、消費檔次</b>完全匹配的租客</span>——<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這就所謂「撞客」。一旦現有租客因生意難做而退租，業主未必能即時找到下一個「對的人」。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">減租無用，成本結構是死結</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">即使業主肯減租</span>30%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，潛在租客仍然要面對一筆龐大的啟動成本：裝修（幾十萬起）、生財工具、牌照申請、入貨、請人、宣傳</span>……<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">如果地段本身人流不足，或周邊商戶陸續結業，就算免租三個月，精明的小商人也不敢進場。因為他們知道，開舖之後每月虧損的，不止是租金，還有營運開支。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">吉舖連鎖效應</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">最可怕的是，一條街只要出現兩三個「吉舖」，就會引發連鎖效應：行人覺得「無嘢行」，愈來愈冷清，原本還在撐的租客生意更差，最終又會多幾個吉舖。結果，業主可能面對<b>一年半載甚至更長的空置期</b>。期間不但零收入，還要照樣繳付差餉、地租、管理費，甚至要加固門面防止被非法佔用。</span></p><p><img loading="lazy" decoding="async" class="alignnone wp-image-33956 size-full" src="https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture2.png" alt="吉舖連鎖效應" width="576" height="384" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture2.png 576w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture2-300x200.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture2-83x55.png 83w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture2-125x83.png 125w, https://edwinlee.com.hk/wp-content/uploads/2026/05/Picture2-264x176.png 264w" sizes="(max-width: 576px) 100vw, 576px" /></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">真實案例：同一條街，命運各異</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">以旺角某段街舖為例，疫情前全段幾乎全滿，做手機配件、小食、藥房。疫情後網購盛行，手機配件店倒閉，業主將租金由</span>10<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬減至</span>8<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬，依然無人問津。足足空了</span>14<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">個月，最終要分租給兩間外賣店，租金僅剩</span>5<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬。反觀同一區的住宅單位</span>(<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">非新型住宅</span>)<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，業主由</span>1.6<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬減至</span>1.3<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬，三星期內即租出。由此可見，住宅的「流動性」遠超商舖。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">投資者該如何抉擇？</span></b></p><ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">追求穩定現金流、不想煩惱空置期</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：優先考慮住宅，尤其是中小型單位，需求最廣。</span></li><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">能夠承受較長空置期、懂行業分析</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：才去投資商舖，而且要選擇「抗空置」的地段，例如民生商場旁邊、學校附近等有穩定客源的位置。</span></li><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">分散風險</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：如果資金充裕，可同時持有住宅及商舖，但切忌將大部分資產押注在單一商舖上。</span></li></ul><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">總結：睇清空置風險，先好入市</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">住宅的空置風險<b>可控</b>，只要肯減租，通常短時間內解決；商舖的空置風險<b>難測</b>，減租未必有效，隨時「吉」成年。記住：「生意可以唔做，但住一定要。」這句說話，正正點出了兩者的本質差異。</span></p><p class="MsoNormal">#<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">香港物業投資</span> #<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">空置風險</span> #<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">住宅</span>vs<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖</span> #<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">被動收入</span> #<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">物業管理</span> #<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">投資陷阱</span></p>								</div>
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		<title>租樓 vs 租舖：合約細節大不同，創業／租屋前必讀</title>
		<link>https://edwinlee.com.hk/%e5%90%88%e7%b4%84%e7%b4%b0%e7%af%80%e5%a4%a7%e4%b8%8d%e5%90%8c/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 06:29:47 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
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					<description><![CDATA[https://www.youtube.com/shorts/Zrv7LW7bCes 租樓 vs 租舖：合約細 [&#8230;]]]></description>
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									<p><strong>租樓 vs </strong><strong>租舖：合約細節大不同，創業／租屋前必讀</strong></p><p>在香港租樓住抑或租舖做生意，表面都是「俾租」，但合約條款、按金、佣金、免租期等細節，其實相差甚遠。無論你是準備搬屋的租客，還是打算創業開店的準老闆，了解兩者分別，可以避免簽約後才知「中伏」。</p><p><strong>住宅租約：靈活、短線、入場易</strong></p><p>住宅租約最常見是 <strong>「一年死、一年生」</strong>。</p><ul><li><strong>死約</strong>：第一年租客不能退租，業主也不能趕人。</li><li><strong>生約</strong>：第二年雙方只需一個月通知，便可終止租約。</li></ul><p>住宅按金一般是 <strong>「兩按一上」</strong>（兩個月按金 + 一個月上期租金）。<br />地產代理佣金方面，業主與租客 <strong>各付半個月租金</strong>。</p><p>裝修通常由業主提供基本牆身地板，租客最多買傢俬。因業主已預備好單位，<strong>免租期非常短</strong>——通常只有幾日至一兩星期，甚至完全沒有。</p><p>租住宅的人，心態多是暫時落腳，儲夠錢就會上車買樓，所以好少見人租同一間住宅幾十年。</p><p><strong>商舖租約：長期、高按金、重裝修</strong></p><p>租舖的遊戲規則完全不同。由於租客要自己出錢裝修、申請牌照、打造品牌，投資巨大，所以租約年期較長。</p><ul><li><strong>零售業</strong>：通常兩年起跳。</li><li><strong>飲食業</strong>：裝修及設備更重，一般最少三年起，常見條款是 <strong>「3+2</strong><strong>」或「3+3</strong><strong>」</strong>。<br />即三年死約，之後租客有權續租兩至三年，續租時租金加幅設有上限（多數為 10%–20%）。</li></ul><p>舖位按金較住宅高： <strong>「三按一上」</strong>（三個月按金 + 一個月上期）。<br />佣金亦比住宅貴：業主與租客 <strong>各付一個月租金</strong>。</p><p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-33794" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-1024x576.png" alt="業主與租客 各付一個月租金" width="1024" height="576" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-1024x576.png 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-300x169.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-768x432.png 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-1536x864.png 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-2048x1152.png 2048w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-1104x621.png 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-366x205.png 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-534x300.png 534w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-165x92.png 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-249x140.png 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-76x42.png 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-123x69.png 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-1116x628.png 1116w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-600x338.png 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/pic2-264x149.png 264w" sizes="(max-width: 1024px) 100vw, 1024px" /></p><p>因為舖位多數交吉（沒有裝修），租客需要時間設計、施工，所以會有 <strong>免租期</strong>（裝修期）：</p><ul><li>細舖：約一至兩星期</li><li>大舖：可長達三至六個月</li></ul><p>租舖的人，只要生意穩定，便不會輕易搬遷。即使業主加租，很多商戶都寧願繼續租，因為搬舖會流失熟客、損失已投入的裝修費。<strong>許多舖位一租就是幾十年</strong>，這在住宅市場幾乎看不到。</p><p><strong>還有一點：固定地址的價值</strong></p><p>對做生意而言，營業地址等於商譽。一旦搬舖，要重新印卡片、改地圖標記、通知老客戶，成本不輕。因此租客往往願意接受合理加幅，以求長做長有。相反，住宅租客沒有這種包袱，搬屋相對簡單。</p><p><strong>總結（留白，你想點睇？）</strong></p><p>租樓靈活、成本低，適合短期居住；租舖投資大、合約長，但做得好可以守足幾十年。兩種租約各有風險與回報。</p><p>你認為租舖的三按一上、三至六個月免租期是否合理？還是你覺得住宅免租期太短？<br />歡迎留言分享你的經驗。</p>								</div>
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		<title>【舖市揭秘】為何交吉樓更值錢，交吉舖卻要賤賣？投資者必讀</title>
		<link>https://edwinlee.com.hk/%e3%80%90%e8%88%96%e5%b8%82%e6%8f%ad%e7%a7%98%e3%80%91%e7%82%ba%e4%bd%95%e4%ba%a4%e5%90%89%e6%a8%93%e6%9b%b4%e5%80%bc%e9%8c%a2%ef%bc%8c%e4%ba%a4%e5%90%89%e8%88%96%e5%8d%bb%e8%a6%81%e8%b3%a4%e8%b3%a3/</link>
					<comments>https://edwinlee.com.hk/%e3%80%90%e8%88%96%e5%b8%82%e6%8f%ad%e7%a7%98%e3%80%91%e7%82%ba%e4%bd%95%e4%ba%a4%e5%90%89%e6%a8%93%e6%9b%b4%e5%80%bc%e9%8c%a2%ef%bc%8c%e4%ba%a4%e5%90%89%e8%88%96%e5%8d%bb%e8%a6%81%e8%b3%a4%e8%b3%a3/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 07:56:41 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
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					<description><![CDATA[http://youtube.com/shorts/YGIpOFCC1M0?feature=share 【舖市 [&#8230;]]]></description>
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									<p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">【舖市揭秘】為何交吉樓更值錢，交吉舖卻要賤賣？投資者必讀</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在物業市場，經常聽到「交吉」與「連租約」兩個名詞。一般人直覺認為，交吉物業可以即時入住或使用，理應比連租約的單位更受歡迎。但有趣的是，這個定律在住宅和商舖市場竟然完全相反</span>——<b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">交吉樓往往賣得更貴，交吉舖卻被迫要平價出售</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。作為商舖投資者，若不明白當中的邏輯，隨時損手離場。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">住宅市場：交吉樓的溢價從何而來？</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">香港住宅市場有一個獨特的「按揭保險」制度，徹底改變了交吉與連租約的價值差距。只要是</span>1000<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">萬樓價以下的物業，自住買家可以透過按揭保險，做到高達九成的按揭成數。換句話說，首期只需一成即可上車。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">但關鍵條件是：物業必須是交吉狀態。</span></b> <span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">銀行和按揭保險公司不會接受「連租約」物業申請高成數按揭，因為自住用途是審批的核心前提。</span></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">除此之外，交吉樓容許準買家隨時睇樓，可以親身檢查景觀、維修狀況、有無漏水等隱患。買家買得安心，自然願意支付溢價。一般來說，<b>交吉樓比連租約樓貴大約</b></span><b>2%</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">至</span>5%</b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span></p><p><img loading="lazy" decoding="async" class="alignnone wp-image-33782 size-large" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-1024x824.jpeg" alt="交吉樓比連租約樓貴大約2%至5%" width="1024" height="824" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-1024x824.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-300x241.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-768x618.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-1536x1236.jpeg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-781x628.jpeg 781w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-691x556.jpeg 691w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-600x483.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337-264x212.jpeg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/交吉樓比連租約樓貴大約2至5-e1777362838337.jpeg 1728w" sizes="(max-width: 1024px) 100vw, 1024px" /></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖市場：完全相反的定價邏輯</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">轉到商舖市場，情況立刻逆轉。同一間舖位，假如是「連租約」出售（只要租金不是太低），往往比「交吉舖」值錢得多，<b>價差可達</b></span><b>5%</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">至</span>10%</b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">為什麼會這樣？有以下幾個核心原因：</span></p><p class="MsoNormal"><b>1. </b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">沒有按揭保險，自用也借不多</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">香港的按揭保險只適用於住宅，商舖完全沒有這項支援。即使買舖是為了自用（例如開餐廳、零售店），銀行也不會因此提高按揭成數。金管局最新指引是商舖按揭上限為七成，但現實操作中，<b>大多數投資者只能借到四至五成，今時今日的市況下，部分銀行甚至批出零成按揭</b>，完全視乎銀行的取態和借貸人的財政實力。</span></p><p class="MsoNormal"><b>2. </b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">投資者主導市場，看重生財能力</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖市場以投資者為主，而非用家。投資者最關心的不是「可不可以即時用」，而是「這間舖能不能穩定產生租金收入」。一份紮實的租約，就是舖位生財能力的最佳證明。有租約的舖位，銀行也較願意批出貸款，因為有穩定的租金現金流作為還款來源。</span></p><p class="MsoNormal"><b>3. </b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">交吉舖暗藏風險</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">一間舖位交吉放售，背後可能有多種原因：舊租客剛搬走、租金叫價太高租不出、或者舖位本身有結構或僭建問題。對於投資者來說，買入交吉舖等於要承受「尋租期」的風險</span>——<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在未找到新租客之前，每個月都要白白損失租金收入，同時繼續支付管理費、差餉等開支。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">銀行融資的決定性差異</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">講到尾，最直接影響價格的還是融資能力。銀行審批商舖按揭時，會重點考慮以下因素：</span></p><ul style="margin-top: 0cm;" type="disc"><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">有穩定租約</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：按揭成數較高，利率較低，因為租金可覆蓋供款</span></li><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">交吉狀態</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：按揭成數大幅下調，甚至不批貸款。銀行會擔心申請人沒有足夠現金流還款</span></li></ul><p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-33783" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-1024x571.png" alt="按揭成數大幅下調，甚至不批貸款。銀行會擔心申請人沒有足夠現金流還款" width="1024" height="571" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-1024x571.png 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-300x167.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-768x428.png 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-1536x857.png 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-366x205.png 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-165x92.png 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-249x140.png 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-76x42.png 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-123x69.png 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-1126x628.png 1126w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-600x335.png 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469-264x147.png 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1777280469.png 1664w" sizes="(max-width: 1024px) 100vw, 1024px" /></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">在目前息口高企、銀行借貨審慎的環境下，交吉舖的買家往往要準備五成甚至更多的首期，或者全數現金買入。能夠拿出大筆現金的買家有限，業主自然要減價求售。</span></p><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">投資者應該如何應對？</span></b></p><ol style="margin-top: 0cm;" start="1" type="1"><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">買舖首選連租約</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：除非你有強烈的自用需求，否則盡量選擇有穩定租約的舖位，融資更容易，風險也更低。</span></li><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">留意租約質素</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：不是任何租約都值錢。租金遠高於市價、租期過短、或是關連人士的租約，銀行不會照單全收。</span></li><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">交吉舖的潛在機會</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：如果你是現金充裕的投資者，交吉舖的折讓反而可能是低價入市的機會。前提是你有能力在尋租期維持現金流，並且懂得判斷舖位的真正租值。</span></li><li class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">不要用住宅思維買舖</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：住宅投資者轉戰商舖市場時，最容易犯的錯誤就是把住宅的「交吉等於值錢」邏輯照搬過來。記住：<b>住宅靠按揭保險，商舖靠租約力量</b>。</span></li></ol><p class="MsoNormal"><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">總結</span></b></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">「交吉樓較值錢，交吉舖要賣平啲」</span>——<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">這句看似矛盾的市場現象，背後其實是香港獨特的按揭制度與投資者結構所驅動。住宅市場由用家主導，加上按揭保險推動交吉溢價；商舖市場則由投資者主導，銀行看重租金現金流，導致連租約舖位反而更有價值。</span></p><p class="MsoNormal"><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">下次你見到一間「交吉舖」以低價放售，不要急著以為「執到寶」。停一停，問自己：為什麼它會交吉？我有沒有能力應付尋租期的開支？銀行會否願意借錢給我？想通了這些問題，你才能在舖市立於不敗之地。</span></p>								</div>
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		<title>樓市回報率的實戰法則：細樓 vs 大舖，面積點樣影響收租回報？</title>
		<link>https://edwinlee.com.hk/elementor-33740/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 24 Apr 2026 03:57:18 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
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									<p><strong>樓市回報率的實戰法則：細樓 vs </strong><strong>大舖，面積點樣影響收租回報？</strong></p><p>在物業投資的世界裡，「面積」與「回報率」之間的關係，往往不是一條簡單的正比或反比曲線。很多有經驗的投資者都明白一個基本規律：<strong>住宅越細，回報率越高；商舖越大，回報率越高</strong>。這個現象背後，是由不同物業類型的用家結構、租賃需求和資金門檻所驅動的。</p><p><strong>住宅：細單位才是收租王</strong></p><p>先講住宅市場。為什麼實用面積越細的單位，租金回報率通常越高？核心原因在於：<strong>住屋是必需品，但租客的支付能力與購買意願存在一個臨界點</strong>。</p><p>一般租客由細單位開始租起，隨着收入增長，他們會傾向「由租轉買」。換句話說，有能力負擔每月十幾萬甚至廿萬租金的家庭，往往會直接選擇置業自住，而非長期租住大豪宅。因此，市場上對超大面積豪宅的租賃需求，遠比細單位薄弱。</p><p>一個典型例子：山頂別墅。估值達到3億港元的獨立屋，月租可能只係40萬左右，以此計算，年回報率僅得1至2厘。</p><p><img loading="lazy" decoding="async" class="alignnone wp-image-33743 size-large" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-1024x576.jpeg" alt="山頂別墅。估值達到3億港元的獨立屋，月租可能只係40萬左右，以此計算，年回報率僅得1至2厘。" width="1024" height="576" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-1024x576.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-300x169.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-768x432.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-1536x864.jpeg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-2048x1153.jpeg 2048w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-1104x621.jpeg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-366x205.jpeg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-534x300.jpeg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-165x92.jpeg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-249x140.jpeg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-76x42.jpeg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-123x69.jpeg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-1116x628.jpeg 1116w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-600x338.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/dreamina-2026-04-24-4919-264x149.jpeg 264w" sizes="(max-width: 1024px) 100vw, 1024px" /></p><p>業主收租的回報，甚至跑輸定期存款。相反，一個市值400萬的市區細單位，若月租可達1.5萬，回報率已經有4.5厘。兩者差距懸殊。</p><p>所以，如果您以收租為目標，細過400呎的單位往往比千呎大宅更具防守性和現金流優勢。這也是為何許多資深投資者鍾情於「納米樓」或小型單位作長線收租的原因。</p><p><strong>商舖：大面積才有議價力</strong></p><p>有趣的是，商舖市場的規律與住宅完全相反。<strong>商舖面積越大，回報率往往越高</strong>。這又是為什麼？</p><p>首先，商舖的用家結構不同。買舖的人多數是投資者，很少自用。一間細舖（例如100至200呎的小食檔）銀碼細，市場上有大量散戶投資者可以承接，競爭激烈，業主不需要提供太高回報率便能成功出售或出租。但當舖位面積達到數千呎甚至過萬呎時，銀碼動輒數千萬至數億，能夠接手的單一投資者數目大幅減少。為了吸引這批為數不多的「大買家」，業主必須提供更吸引的租金回報率，否則資金寧願泊向其他資產。</p><p>實例證明：永倫集團近期放售多間過萬呎的老人院舖位，成交回報率達到7至9厘。另一邊廂，麥當勞放售的大面積自置舖位（例如由快餐店遷出或售後租回），回報率普遍亦有5至7厘。這些數字遠遠高於一般細舖的2至3厘回報。</p><p><strong>結語：揀物業要睇「誰是對手」</strong></p><p>總結而言，投資者不能一刀切認為「面積愈大，回報愈好」或「細單位一定着數」。關鍵在於：</p><ul><li><strong>住宅</strong>：您的對手是大量租客和置業者。細單位符合大眾負擔能力，租務需求強勁，回報自然高。</li><li><strong>商舖</strong>：您的對手是機構投資者或大額資金持有人。大舖難找人接手，唯有高回報才能成事。</li></ul><p>下次當您分析一個物業的投資價值時，不妨先問自己：這個面積的物業，誰會是下一個買家或租客？他們的資金規模和意願如何？答案往往就藏在回報率與面積的反直覺關係之中。</p>								</div>
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		<title>【2026香港收租對決】住宅 vs 商舖，哪類物業租金回報更高？數據一次睇清</title>
		<link>https://edwinlee.com.hk/%e3%80%902026%e9%a6%99%e6%b8%af%e6%94%b6%e7%a7%9f%e5%b0%8d%e6%b1%ba%e3%80%91%e4%bd%8f%e5%ae%85-vs-%e5%95%86%e8%88%96/</link>
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		<pubDate>Wed, 22 Apr 2026 09:42:47 +0000</pubDate>
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									<p><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">【</span>2026</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">香港收租對決】住宅</span> vs </b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖，哪類物業租金回報更高？數據一次睇清</span></b></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">無論你是資深物業投資者，還是初次考慮「買樓收租」的入門買家，租金回報率永遠是核心問題。過去大家直覺認為住宅最穩陣，但最新官方數字顯示，商舖的租金回報已經悄悄追上，甚至超越部分住宅類別。今次我們根據差餉物業估價署及李根興實戰數據，中立呈現兩者的最新回報趨勢。</span></p><p><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">住宅租金回報：細單位跑贏大單位</span></b></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">根據差餉物業估價署最新統計（截至</span>2026<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span>2<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月），過去</span>10<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年（</span>2016<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">至</span>2025<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年）香港住宅平均租金回報如下：</span></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> <img loading="lazy" decoding="async" class="alignnone size-medium wp-image-33670" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-300x167.png" alt="•	細單位（實用431平方呎以下）：過去10年平均約2.85%，2026年2月最新數字為 3.5%
•	大單位（實用1722平方呎以上）：過去10年平均約2.1%，2026年2月最新數字為 2.3%
" width="300" height="167" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-300x167.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-1024x571.png 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-768x428.png 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-1536x857.png 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-366x205.png 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-165x92.png 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-249x140.png 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-76x42.png 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-123x69.png 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-1126x628.png 1126w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-600x335.png 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809-264x147.png 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/1776675809.png 1664w" sizes="(max-width: 300px) 100vw, 300px" /></span></p><ul style="margin-top: 0cm;" type="disc"><li><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">細單位（實用</span>431</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">平方呎以下）</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：過去</span>10<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年平均約</span>2.85%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，</span>2026<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span>2<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月最新數字為</span> <b>3.5%</b></li><li><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">大單位（實用</span>1722</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">平方呎以上）</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：過去</span>10<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年平均約</span>2.1%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，</span>2026<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span>2<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月最新數字為</span> <b>2.3%</b></li></ul><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">可見，細單位住宅的收租表現明顯優於大單位，但整體仍處於</span>3.5%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">或以下水平。</span></p><p><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">商舖租金回報：官方與實戰有落差</span></b></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">同一機構數據顯示，商舖過去</span>10<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年平均租金回報為</span>2.7%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，而</span>2026<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span>2<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月最新數字為</span> <b>3.8%</b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">，已高於住宅細單位的</span>3.5%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。不過，官方數字未必反映所有真實成交。</span></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">李根興（商舖投資頻道）過去實地拍攝超過</span>5,400<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">宗商舖成交，他指出近年許多舖位成交的租金回報率達到</span> <b>4%</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、</span>5%</b><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、甚至</span>6%</b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。換言之，市場上不乏高回報的商舖個案，但需要更深入挖掘。</span></p><p><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">租約形式：「全包」與「全不包」的影響</span></b></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">無論是住宅還是商舖，租約通常可分為兩類：</span></p><ul style="margin-top: 0cm;" type="disc"><li><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">全包</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：業主負責管理費、差餉、地租。坊間約七成租約屬於此類。</span></li><li><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">全不包</span></b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">：租客自行承擔管理費、差餉、地租。</span></li></ul><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">水、電、煤、電話、互聯網等日常費用，絕大多數情況下由租客負責，與「全包</span>/<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">全不包」無關。</span></p><p><b><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">結語：沒有絕對「優秀」，只有適合你的選擇</span></b></p><p><span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">從最新數據可見，商舖的官方平均回報率（</span>3.8%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">）略高於住宅細單位（</span>3.5%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">），而住宅大單位則明顯較低（</span>2.3%<span lang="ZH-TW" style="font-family: 'PMingLiU',serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">）。然而，商舖的波動性、空置風險及入場門檻亦與住宅不同。投資前建議仔細計算淨回報，並考慮自身的風險承受能力。</span></p>								</div>
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		<title>【香港地產分析】買樓 vs 買舖：成交量的 10 大關鍵分別</title>
		<link>https://edwinlee.com.hk/%e3%80%90%e9%a6%99%e6%b8%af%e5%9c%b0%e7%94%a2%e5%88%86%e6%9e%90%e3%80%91%e8%b2%b7%e6%a8%93-vs-%e8%b2%b7%e8%88%96%ef%bc%9a%e6%88%90%e4%ba%a4%e9%87%8f%e7%9a%84-10-%e5%a4%a7%e9%97%9c%e9%8d%b5%e5%88%86/</link>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 02:10:58 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
		<category><![CDATA[地產分析]]></category>
		<category><![CDATA[買樓]]></category>
		<category><![CDATA[買舖]]></category>
		<category><![CDATA[成交量]]></category>
		<guid isPermaLink="false">https://edwinlee.com.hk/?p=33620</guid>

					<description><![CDATA[很多人說「樓舖同源」，認為樓市好，工商舖自然好。但自 2024 年全面撤辣後，香港住宅與商舖的生態發生了巨變。究竟現在買住宅還是買舖位更穩陣？我們從 1997 年的高峰對比到 2025 年的數據，為你拆解兩者的十大核心分別。]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 10px; margin-bottom: 10px;" class="sharethis-inline-share-buttons" ></div>		<div data-elementor-type="wp-post" data-elementor-id="33620" class="elementor elementor-33620">
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<p>很多人說「樓舖同源」，認為樓市好，工商舖自然好。但自 2024 年全面撤辣後，香港住宅與商舖的生態發生了巨變。究竟現在買住宅還是買舖位更穩陣？我們從 1997 年的高峰對比到 2025 年的數據，為你拆解兩者的十大核心分別。</p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<h2 class="wp-block-heading"><span style="color: #ff6600;">一、 歷史對比：1997 年巔峰期的樓與舖</span></h2>

<p>回顧 <strong>1997 年</strong> 香港地產最瘋狂的時期：</p>

<ul class="wp-block-list">
<li><strong>成交宗數：</strong> 住宅（樓）全年有 17.8 萬宗，而商舖僅 5,798 宗，樓市宗數是舖位的 <strong>29.7 倍</strong>。</li>

<li><strong>成交金額：</strong> 樓市總額達 6,956 億港元，舖位為 759 億港元，樓是舖的 <strong>8.2 倍</strong>。</li>

<li><strong>平均單價：</strong> 當年樓均每間 <strong>390 萬</strong>，舖均每間 <strong>1,309 萬</strong>。</li>

<li> </li>
</ul>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="691" class="wp-image-33625" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-1024x691.jpg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-1024x691.jpg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-300x203.jpg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-768x518.jpg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-1536x1037.jpg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-83x55.jpg 83w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-125x83.jpg 125w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-930x628.jpg 930w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-600x405.jpg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome-264x178.jpg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/Screenshot_20260409_111323_Chrome.jpg 1625w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<h2 class="wp-block-heading"><span style="color: #ff6600;">二、 十年大計：2016 至 2025 年的數據演變</span></h2>

<p>觀察最近十年的平均數據，你會發現兩者的差距正在拉闊：</p>

<ul class="wp-block-list">
<li><strong>成交活躍度：</strong> 樓市平均每年 6.2 萬宗，舖位僅 1,309 宗。按宗數計，樓市活躍度已達舖位的 <strong>46 倍</strong>。</li>

<li><strong>金額規模：</strong> 住宅每年平均成交 5,246 億，舖位則為 263 億。樓市資金規模是舖位的 <strong>19 倍</strong>。</li>

<li><strong>價格變遷：</strong> 這十年間，樓平均每間升至 <strong>846 萬</strong>，舖位升至 <strong>2,009 萬</strong>。</li>
</ul>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<h2 class="wp-block-heading"><span style="color: #ff6600;">三、 撤辣後的 2025 年：住宅購買力大爆發</span></h2>

<p><strong>2024 年 2 月 28 日</strong> 財政司宣佈全面撤辣，這對 2025 年的數據產生了衝擊性影響：</p>

<ul class="wp-block-list">
<li><strong>成交量差距：</strong> 住宅註冊高達 70,459 宗，金額 5,440 億；商舖則維持在 1,089 宗，金額 154 億。</li>

<li><strong>倍數差距：</strong> 撤辣後，住宅成交量按宗數竟是舖位的 <strong>64 倍</strong>，按金額計更是 <strong>34 倍</strong>！</li>
</ul>

<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>觀察點：</strong> 囤積 12 年的住宅購買力在撤辣後集體湧向住宅市場，導致商舖與住宅的成交差距達到歷史高位。</p>
</blockquote>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<h2 class="wp-block-heading"><span style="color: #ff6600;">四、 成功出售率：買樓容易賣舖難？</span></h2>

<p>根據房屋局「房屋統計數字 2025 年」與美聯物業估算：</p>

<ol class="wp-block-list" start="1">
<li><strong>住宅：</strong> 全港約 305 萬伙單位。按年成交 7 萬宗計算，<strong>每 43 個單位就有 1 個成功售出</strong>。</li>

<li><strong>商舖：</strong> 全港粗略估計約 10 萬間街舖（剔除內部轉讓與商場舖後）。按年成交計算，<strong>每 300 間街舖才有一間成功售出</strong>。</li>
</ol>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<h2 class="wp-block-heading"><span style="color: #ff6600;">五、 價格收窄大趨勢：舖位不再是「天價」？</span></h2>

<p>雖然商舖平均單價依然貴過住宅，但兩者的<strong>溢價差距明顯收窄</strong>：</p>

<ul class="wp-block-list">
<li><strong>1997 年：</strong> 舖比樓貴 <strong>2.4 倍</strong>。</li>

<li><strong>2025 年：</strong> 舖比樓僅貴 <strong>83%</strong>。</li>
</ul>

<p>這反映了在北上消費、電商衝擊及旅遊模式改變下，商舖的估值正面臨挑戰，而住宅則受惠於高才通等新增人口及降息因素，表現較為堅挺。</p>
<hr class="wp-block-separator has-alpha-channel-opacity" />
<h2 class="wp-block-heading"><span style="color: #ff6600;">總結：樓市穩，舖市才穩？</span></h2>

<p>歷史證明，住宅始終是香港經濟的命脈。樓價企穩，工商舖最終也會跟隨升勢，只是時間上的滯後問題。</p>

<p><strong>未來關鍵：</strong></p>

<p>如果住宅市場因撤辣後過份急升，引發社會壓力，政府會否重施「辣招」？屆時資金可能會再次回流到工商舖市場。現階段，住宅憑藉剛性需求與政策紅利跑贏大市，但工商舖的長遠價值仍需視乎香港零售業的轉型成效。</p>
<h1>查詢盛滙商舖基金：<a class="ek-link" href="https://bwfund.com/fund/">https://bwfund.com/fund/</a></h1>
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		<title>訪港旅客不愛購物？茶餐廳靠這 5 大轉型方案逆襲，賺爆「體驗經濟」！</title>
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		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 00:07:00 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
		<category><![CDATA[小紅書推廣]]></category>
		<category><![CDATA[香港自由行美食]]></category>
		<category><![CDATA[茶餐廳經營策略]]></category>
		<category><![CDATA[內地旅客消費模式轉變]]></category>
		<category><![CDATA[茶餐廳轉型]]></category>
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					<description><![CDATA[近日看到《明報》的一篇報導，揭示了香港旅遊業一個重大的結構性轉變：「購物動機減弱，體驗與餐飲消費增加」。內地旅 [&#8230;]]]></description>
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<p>近日看到《明報》的一篇報導，揭示了香港旅遊業一個重大的結構性轉變：「購物動機減弱，體驗與餐飲消費增加」。內地旅客來港不再瘋狂掃名牌，反而願意花更多錢在「吃」和「住」上面。這對香港傳統茶餐廳來說，既是挑戰，更是巨大的商機！</p>

<p>中環核心地段的警號：貳號冰室能否頂住加租壓力？</p>

<p>以我身後這間位於中環德輔道中 84 號的「貳號冰室」為例，地下及地庫合共總面積達 7,363 呎。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33555" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-1024x577.jpeg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-1024x577.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-300x169.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-768x432.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-1536x865.jpeg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-1104x621.jpeg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-366x205.jpeg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-534x300.jpeg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-165x92.jpeg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-249x140.jpeg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-76x42.jpeg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-123x69.jpeg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-1115x628.jpeg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-600x338.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13-264x149.jpeg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.13.jpeg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p> 現時租金： 每月 50 萬。</p>

<p> 高峰期租金： 曾由翠華餐廳租用，月租高達 110 萬！</p>

<p> 現時回報率： 業主於 2023 年以 3.7 億元買入，按現時 50 萬月租計算，租金回報率僅得 1.6 厘。</p>

<p>焦點思考： 萬一日後業主要求 3 厘回報，月租便需加至 92 萬。在陸客消費模式轉變的當下，傳統茶餐廳要如何生存並賺錢？我們必須從《明報》報導中找尋以下 4 大核心啟示。</p>

<h2><strong><span style="color: #ff6600;"> 4 大陸客消費新趨勢：從「瘋狂掃貨」到「食豪啲、住好啲」</span></strong></h2>

<p>1. 消費模式轉向「體驗為主」： 內地旅客更重視住宿舒適度與在地餐飲體驗。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33556" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1024x577.jpeg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1024x577.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-300x169.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-768x432.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1536x865.jpeg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1104x621.jpeg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-366x205.jpeg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-534x300.jpeg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-165x92.jpeg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-249x140.jpeg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-76x42.jpeg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-123x69.jpeg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1115x628.jpeg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-600x338.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-264x149.jpeg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12.jpeg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>2. 購物開支佔比大跌： 從 2014 年的 71% 暴跌至目前的 40%，零售業流失的資金正在尋找餐飲等新落腳點。</p>

<p>3. 「外膳食」開支逆市增長： 酒店外膳食開支按年增長達 8%，旅客願意為「高品質、有特色」的食物買單。</p>

<p>4. 香港奢侈品價格優勢消失： 內地銷售渠道增加且價差縮窄，香港不能再單靠價格競爭，必須提供具吸引力的獨特產品。</p>

<h2><strong><span style="color: #ff6600;">茶餐廳「逆襲求生」的 5 大升級轉型方案</span></strong></h2>

<p>基於「重體驗、重餐飲」的趨勢，普通一間茶餐廳，可按以下 5 點進行品牌升級：</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" class="wp-image-33557" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-1024x683.jpeg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-1024x683.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-300x200.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-768x512.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-83x55.jpeg 83w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-125x83.jpeg 125w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-942x628.jpeg 942w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-600x400.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34-264x176.jpeg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-18.03.34.jpeg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<h3> 1. 產品升級：打造「極致感」強的明星爆品</h3>

<p>既然旅客想「食豪啲」，茶餐廳就必須擺脫「廉價快餐」的形象。</p>

<p> 策略： 不要試圖做幾百樣平庸的菜色。專注研發一兩款具備「極致感」的產品，例如：特多黑松露炒蛋、超厚切燶邊叉燒、或極慢手工絲襪奶茶。讓旅客覺得「專程跑這趟值了！」</p>

<h3> 2. 環境升級：創造可「打卡」的港式文化體驗</h3>

<p>現代旅客重視體驗與分享，茶餐廳應該成為一個「打卡景點」。</p>

<p>策略： 利用復古霓虹燈、地道馬賽克瓷磚或懷舊香港電影元素點綴，將消費者的體驗從「味覺」延伸到「視覺」，激發他們拍照上傳社交平台的慾望。</p>

<h3> 3. 數碼化社交傳播：主動出擊「小紅書」與「大眾點評」</h3>

<p>現代旅客傾向提前做功課，餐廳必須主動出擊內地主流平台。</p>

<p> 策略： 積極經營小紅書、大眾點評，並善用 KOL/網紅提升曝光率。可透過線上互動（如：憑小紅書打卡送特色小食），將旅客從手機螢幕直接引流至店內。</p>

<h3> 4. 服務與細節：從「速度」轉向「深度」</h3>

<p>傳統茶餐廳以快、甚至「粗魯」聞名，但今時今日追求體驗的遊客已經不吃這套。</p>

<p> 策略： 提供多語言菜單與清晰的 QR Code 點餐。同時向員工灌輸「品牌大使」的意識，讓顧客感受到香港獨特的市井活力，而非單純的趕客壓力。</p>

<h3> 5. 跨界整合：針對「過夜旅客」設計專屬套餐</h3>

<p>報導指出過夜旅客消費回升，且活動範圍集中在酒店周邊。</p>

<p>策略： 茶餐廳可與周邊的中小型酒店或賓館合作，推出「地道港式早餐券」或「深夜港式食堂宵夜套餐」，主動攔截這批高消費力的客群。</p>

<p>今時今日，香港茶餐廳不單只要做到「快、靚、正」，更應乘著旅客「由物轉食」的風向，將自己包裝成一個「高產品質素、可打卡、可聯繫情感、且在網上走紅的文化景點」。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33558" src="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-1024x577.jpeg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-1024x577.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-300x169.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-768x432.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-1536x865.jpeg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-1104x621.jpeg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-366x205.jpeg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-534x300.jpeg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-165x92.jpeg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-249x140.jpeg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-76x42.jpeg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-123x69.jpeg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-1115x628.jpeg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-600x338.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1-264x149.jpeg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/04/WhatsApp-Image-2026-03-31-at-14.36.12-1.jpeg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>中環德輔道中的貳號冰室日後頂唔頂得順加租壓力？就看它能否成功轉型了！希望這些茶餐廳經營策略對你的生意也有所啟發。</p>
<h2>想要租舖嗎？租盛滙商舖，即資助你至少$10萬開業！</h2>
<p><a href="https://bwfund.com/listing-category/rent">https://bwfund.com/listing-category/rent</a></p>
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		<title>銅鑼灣50呎「迷你舖」租值一年狂升3成！從差餉物業估價署最新報告看全港舖市價值</title>
		<link>https://edwinlee.com.hk/%e9%8a%85%e9%91%bc%e7%81%a350%e5%91%8e%e3%80%8c%e8%bf%b7%e4%bd%a0%e8%88%96%e3%80%8d%e7%a7%9f%e5%80%bc%e4%b8%80%e5%b9%b4%e7%8b%82%e5%8d%873%e6%88%90%ef%bc%812026%e5%b9%b4%e9%a6%99%e6%b8%af%e5%95%86/</link>
					<comments>https://edwinlee.com.hk/%e9%8a%85%e9%91%bc%e7%81%a350%e5%91%8e%e3%80%8c%e8%bf%b7%e4%bd%a0%e8%88%96%e3%80%8d%e7%a7%9f%e5%80%bc%e4%b8%80%e5%b9%b4%e7%8b%82%e5%8d%873%e6%88%90%ef%bc%812026%e5%b9%b4%e9%a6%99%e6%b8%af%e5%95%86/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 06:24:01 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
		<category><![CDATA[香港商舖]]></category>
		<category><![CDATA[收租回報]]></category>
		<guid isPermaLink="false">https://edwinlee.com.hk/?p=33518</guid>

					<description><![CDATA[大家好！買舖要買得 PRO，就要現場多睇舖。 我身後這間銅鑼灣景隆街2號A2「迷你舖」，面積僅約50平方呎，根 [&#8230;]]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 10px; margin-bottom: 10px;" class="sharethis-inline-share-buttons" ></div>		<div data-elementor-type="wp-post" data-elementor-id="33518" class="elementor elementor-33518">
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<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper"> </div>
</figure>

<p>大家好！買舖要買得 PRO，就要現場多睇舖。</p>

<p>我身後這間銅鑼灣景隆街2號A2「迷你舖」，面積僅約50平方呎，根據香港差餉物業估價署2026年1月份最新報告，2026年1月最新應課差餉租值為每年74.4萬元，較上年度租值57.6萬元，按年大幅上升近3成！</p>

<p>雖然與2015年最高峰時期每年300萬元的租值相比，仍有75%的差距，但重點是——租值已止跌回升，而且一升就是三成。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33521" src="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-1024x577.jpg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-1024x577.jpg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-300x169.jpg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-768x432.jpg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-1536x865.jpg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-2048x1153.jpg 2048w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-1104x621.jpg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-366x205.jpg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-534x300.jpg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-165x92.jpg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-249x140.jpg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-76x42.jpg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-123x69.jpg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-1115x628.jpg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-600x338.jpg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260324_1446560-264x149.jpg 264w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>那麼，全香港的商舖市場價值又如何呢？讓我們深入拆解最新數據。</p>

<h2><span style="color: #ff6600;"><strong>全港商舖市場概況：租金回報率回升，曙光初現</strong></span></h2>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="559" class="wp-image-33520" src="https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-1024x559.png" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-1024x559.png 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-300x164.png 300w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-768x419.png 768w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-76x42.png 76w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-1151x628.png 1151w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-600x327.png 600w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl-264x144.png 264w, https://edwinlee.com.hk/wp-content/uploads/2026/03/Gemini_Generated_Image_kosl9dkosl9dkosl.png 1408w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>根據差餉物業估價署最新報告，全港商舖市場呈現以下特徵：</p>

<ul class="wp-block-list">
<li>租金指數 153.9，較154.0微跌，幾乎企穩</li>

<li>售價指數按月跌3.3%</li>

<li>租金回報率3.6% &#8211; 3.7% ，回升趨勢，長線收租吸引力開始增加</li>
</ul>

<p>售價雖然仍在下跌，但租金回報率已見回升，反映入市門檻降低、收租回報改善的投資窗口正在打開。</p>

<h2><span style="color: #ff6600;"><strong>區域租金分析：港島最穩，九龍新界受壓</strong></span></h2>

<h3><strong>港島區：表現最穩健</strong></h3>

<ul class="wp-block-list">
<li>第四季每平方米（約10.8平方呎）租金為 $1,121</li>

<li>相比1月份的$1,076，僅微跌 4%</li>

<li>核心地段如銅鑼灣、中環，部分街舖租值更錄得大幅上升</li>
</ul>

<p>案例：景隆街「迷你舖」租值一年升3成，正是港島核心地段抗跌力的最佳證明。</p>

<h3><strong>九龍區：壓力最大</strong></h3>

<ul class="wp-block-list">
<li>租金由$1,117急跌至$772，跌幅達 31%</li>

<li>官方備註指出：可能因為成交宗數較少，分析物業質素有所差異，導致波幅較大</li>
</ul>

<h3><strong>新界區：受北上消費影響</strong></h3>

<ul class="wp-block-list">
<li>租金由$1,031跌至$825，跌幅 28%</li>

<li>北區尤其受北上消費熱潮衝擊，租金壓力明顯</li>
</ul>

<p><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f4b0.png" alt="💰" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 售價走勢：港島堅挺，新界跌幅最大</p>

<p>各區最新售價（每平方米）：</p>

<p>港島 $265,879 | 較上季微升 2%</p>

<p>九龍 $238,894 | 較上季跌15%</p>

<p>新界$183,378 | 較上季跌17%</p>

<p><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/26a0.png" alt="⚠" class="wp-smiley" style="height: 1em; max-height: 1em;" />九龍及新界售價波幅較大，可能同樣受成交宗數較少、物業質素差異影響，解讀時需謹慎。</p>

<h2><span style="color: #ff6600;"><strong>市場啟示：港島舖市為何率先企穩？</strong></span></h2>

<ol class="wp-block-list">
<li>金融中心效應</li>
</ol>

<p>股市暢旺、金融活動活躍，中環作為香港金融核心，自然帶動周邊商業價值。港島舖市與金融市場表現高度相。</p>

<p>      2. 核心地段稀缺性</p>

<p>銅鑼灣、中環等核心地段供應有限，即使整體市場受壓，優質地段仍然有價有市。景隆街「迷你舖」租值大升3成，就是最好證明。</p>

<p>      3. 租金回報率回升</p>

<p>全港租金回報率升至3.6% &#8211; 3.7%，較之前有所改善。對於長線收租投資者來說，入市吸引力正在增加。</p>

<h2><span style="color: #ff6600;"><strong>展望：香港商舖市場的曙光</strong></span></h2>

<p>香港商舖市場自2018年高峰期以來，已經「捱打」了7年。</p>
<p><img loading="lazy" decoding="async" class="alignnone  wp-image-33539" src="https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-300x157.jpeg" alt="" width="527" height="276" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-300x157.jpeg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-1024x537.jpeg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-768x403.jpeg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-1536x805.jpeg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-232x121.jpeg 232w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-344x180.jpeg 344w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-1198x628.jpeg 1198w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-600x315.jpeg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59-264x138.jpeg 264w, https://edwinlee.com.hk/wp-content/uploads/2026/03/WhatsApp-Image-2026-03-31-at-11.50.59.jpeg 1856w" sizes="(max-width: 527px) 100vw, 527px" /></p>

<p>但從最新數據來看，我們可以看到幾個積極信號：</p>

<p><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2705.png" alt="✅" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 租值止跌回升：核心地段如銅鑼灣已出現近3成的租值反彈</p>

<p><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2705.png" alt="✅" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 租金回報率改善：3.6% &#8211; 3.7%的回報率，開始吸引長線投資者</p>

<p><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2705.png" alt="✅" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 港島率先企穩：金融中心效應支撐核心區域價值</p>

<p><img src="https://s.w.org/images/core/emoji/15.0.3/72x72/2705.png" alt="✅" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 售價調整提供入市機會：售價下跌意味著入場門檻降低</p>

<p>總結：2026年，香港商舖市場應該漸見曙光。大家加油！</p>

<h2><strong><span style="color: #ff6600;">給投資者的建議</span></strong></h2>

<p>1. 聚焦核心地段：銅鑼灣、中環等港島核心區域，抗跌力最強</p>

<p>2. 留意租金回報率：3.6% &#8211; 3.7%的回報率，開始具備長線收租價值</p>

<p>3. 多實地視察：買舖要買得 PRO，就要現場多睇舖，親身感受地段價值</p>

<p>4. 審慎解讀數據：留意官方備註，部分區域波幅大可能受成交宗數影響</p>
<p>查詢盛滙商舖基金：<a href="https://bwfund.com/fund/">https://bwfund.com/fund/</a></p>
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		<title>711啟德概念店生意額激增120%！對香港商舖的5大啟示：從便利需求到探索式消費</title>
		<link>https://edwinlee.com.hk/711%e5%95%9f%e5%be%b7%e6%a6%82%e5%bf%b5%e5%ba%97%e7%94%9f%e6%84%8f%e9%a1%8d%e6%bf%80%e5%a2%9e120%ef%bc%81%e5%b0%8d%e9%a6%99%e6%b8%af%e5%95%86%e8%88%96%e7%9a%845%e5%a4%a7%e5%95%9f%e7%a4%ba%ef%bc%9a/</link>
					<comments>https://edwinlee.com.hk/711%e5%95%9f%e5%be%b7%e6%a6%82%e5%bf%b5%e5%ba%97%e7%94%9f%e6%84%8f%e9%a1%8d%e6%bf%80%e5%a2%9e120%ef%bc%81%e5%b0%8d%e9%a6%99%e6%b8%af%e5%95%86%e8%88%96%e7%9a%845%e5%a4%a7%e5%95%9f%e7%a4%ba%ef%bc%9a/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 07:24:00 +0000</pubDate>
				<category><![CDATA[商舖之友]]></category>
		<category><![CDATA[商舖投資]]></category>
		<category><![CDATA[香港商舖]]></category>
		<category><![CDATA[香港開舖]]></category>
		<category><![CDATA[零售創新]]></category>
		<guid isPermaLink="false">https://edwinlee.com.hk/?p=33477</guid>

					<description><![CDATA[你有沒有想過，一間便利店，可以做到要探索、要IP產品、要新鮮、要集體回憶、又要不斷創新？7-Eleven 啟德 [&#8230;]]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 10px; margin-bottom: 10px;" class="sharethis-inline-share-buttons" ></div>		<div data-elementor-type="wp-post" data-elementor-id="33477" class="elementor elementor-33477">
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					<div class="e-con-inner">
				<div class="elementor-element elementor-element-db89a2b elementor-widget elementor-widget-video" data-id="db89a2b" data-element_type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/www.youtube.com\/watch?v=LpfDHKVB8YY&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
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				<div class="elementor-widget-container">
									
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio">
<div class="wp-block-embed__wrapper"> </div>
</figure>

<p>你有沒有想過，一間便利店，可以做到要探索、要IP產品、要新鮮、要集體回憶、又要不斷創新？7-Eleven 啟德概念店就做到了，生意額較其他分店高出120%。在香港舖市競爭激烈的今日，這間便利店的成功，對每一個租商舖做生意的人，都有5大重要啟示。</p>

<h2><span style="color: #ff6600;"><strong>1. 從「便利需求」轉向「探索式消費」</strong></span></h2>

<p>傳統便利店主打「即買即走」，但這間啟德概念店打破了這個框架。</p>

<p>店內引入IP盲盒、精品潮玩、扭蛋機、偶像週邊，將零售空間變成一個「目的地」，吸引年輕人專程前來「探店」。顧客不再只為購買而入店，而是為了體驗、探索和打卡。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33479" src="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-1024x577.jpg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-1024x577.jpg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-300x169.jpg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-768x432.jpg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-1536x865.jpg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-2048x1153.jpg 2048w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-1104x621.jpg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-366x205.jpg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-534x300.jpg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-165x92.jpg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-249x140.jpg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-76x42.jpg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-123x69.jpg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-1115x628.jpg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-600x338.jpg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133758-264x149.jpg 264w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<h3>▲啟示：商舖要營造「探索感」，增加顧客留店時間，才可以提升消費意欲。</h3>

<h2><span style="color: #ff6600;"><strong>2. 利用IP產品組合跨界經營</strong></span></h2>

<p>這間概念店的非傳統商品（例如IP產品），佔了營業額的三分之一。這說明了商舖不應被「行業標籤」所局限自己。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33481" src="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-1024x577.jpg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-1024x577.jpg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-300x169.jpg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-768x432.jpg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-1536x865.jpg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-2048x1153.jpg 2048w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-1104x621.jpg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-366x205.jpg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-534x300.jpg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-165x92.jpg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-249x140.jpg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-76x42.jpg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-123x69.jpg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-1115x628.jpg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-600x338.jpg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_133744-264x149.jpg 264w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<p>無論你正在售賣什麼產品，都可以根據目標客群的興趣——K-pop、動漫、寵物、潮流玩具——進行跨界經營，透過多元化的產品組合，提升利潤空間。</p>

<h3>▲啟示：打破傳統，跨界經營，才能突圍而出。</h3>

<h2><span style="color: #ff6600;"><strong>3. 以「新鮮」作為轉型核心</strong></span></h2>

<p>7-Eleven 的鮮食產品增幅最為顯著，7CAFÉ及鮮食銷售佔比已達30%。這個數字反映出一個重要事實：在電商衝擊下，「即食性」和「體驗性」強的餐飲服務，是實體店的重要護城河——網店永遠無法取代。</p>

<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="577" class="wp-image-33480" src="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-1024x577.jpg" alt="" srcset="https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-1024x577.jpg 1024w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-300x169.jpg 300w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-768x432.jpg 768w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-1536x865.jpg 1536w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-2048x1153.jpg 2048w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-1104x621.jpg 1104w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-366x205.jpg 366w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-534x300.jpg 534w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-165x92.jpg 165w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-249x140.jpg 249w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-76x42.jpg 76w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-123x69.jpg 123w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-1115x628.jpg 1115w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-600x338.jpg 600w, https://edwinlee.com.hk/wp-content/uploads/2026/03/20260325_144956-264x149.jpg 264w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>

<h3>▲啟示：加入現製飲食元素，滿足消費者對「熱騰騰、即時食用」的需求，是轉型的關鍵。</h3>

<h2><strong><span style="color: #ff6600;">4. 把握品牌故事與集體回憶的價值</span></strong></h2>

<p>7-Eleven 於1981年在跑馬地開設香港首店，45年間已開設1130間分店，每月服務4200萬顧客。他們在跑馬地原址重塑1981年的「復刻版」概念店，利用思樂冰、舊式汽水櫃等元素喚起集體回憶。</p>

<p>歷史與文化，是不可複製的資產。你可以透過將品牌故事視覺化、情感化，建立與顧客的情感連結，而不只是一味依靠價格競爭。</p>

<h3>▲啟示：善用品牌歷史，創造情感價值，才能留住顧客的心。</h3>

<h2><span style="color: #ff6600;"><strong>5. 變革可以逐步推進，但最怕的是完全不變</strong></span></h2>

<p>7-Eleven 計劃於2028年完成全線分店轉型，每年開設及改造數十間店舖。他們並非一次過全面改變，而是持續進化、逐步創新。</p>

<p>在商舖做生意，必須保持差異化與創新，透過不斷推出新產品、新體驗，維持品牌的熱度與新鮮感。顧客，才會持續光顧。</p>

<h3>▲啟示：變革可以逐步進行，但最怕的是——完全不變。</h3>

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